国办印发《关于进一步加强旅游市场综合监管的通知》 以标准化破解旅游业乱象

Core Viewpoint - The recent notice issued by the State Council emphasizes the need to enhance the standardization level in the tourism market to promote high-quality development in the industry [1][2]. Group 1: Current State of the Tourism Industry - The tourism industry in China has been flourishing, becoming an essential part of people's quality of life, but issues such as inconsistent service and consumer exploitation have emerged [1]. - Problems like forced shopping and data-driven price discrimination have negatively impacted the healthy development of the tourism sector [1]. Group 2: Importance of Standardization - Standardization is crucial for ensuring consistency, reliability, and predictability in tourism products and services, helping to eliminate information asymmetry for consumers [1]. - Establishing industry entry thresholds and behavioral norms through standardization can create a fair, transparent, and orderly market environment, curbing unhealthy competition [1]. - Enforcing tourism standards can effectively combat fraud and protect consumer rights, thereby enhancing the industry's credibility [1]. Group 3: Progress in Standardization - As of May 2024, China has made significant progress in tourism standardization, with 35 national standards and 83 industry standards established, covering various aspects such as travel agencies, accommodation, transportation, and scenic spots [2]. - The implementation of these standards has led to product upgrades and service improvements in many scenic areas and enterprises, transitioning from extensive management to refined development [2]. Group 4: Future Directions for Standardization - The tourism industry is rapidly evolving, necessitating that standardization keeps pace with new trends and demands, requiring timely updates to existing standards [2]. - Effective implementation is critical; a closed-loop system of "formulation—implementation—evaluation—improvement" is needed to ensure that tourism standardization is actionable and beneficial for the industry [2].