苏宁易购即将开展为期44天的“家电普惠日”活动

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][2] Group 1: Promotional Strategy - Su Ning Yi Gou's decision to start Double 11 promotions during the National Day is based on consumer insights, aiming to enhance satisfaction through early discounts [2] - The promotional event includes a "Flash Sale" for 48 hours, with over 10,000 stores participating and offering 100,000 discounted products across key categories [2] - Significant price reductions are highlighted, such as a 1.5-horsepower energy-efficient air conditioner priced at 1,399 yuan and an 85-inch quantum dot TV at 3,999 yuan, indicating competitive pricing strategies [2] Group 2: Product Offering and Quality - The "Home Appliance Super Subsidy" plan aims to change the perception that low prices equate to low quality, featuring three product matrices with subsidies ranging from 10% to 20% [3] - The product matrices include "Essential Choices," "Smart Selections," and "Home Decoration Selections," focusing on high-quality, high-efficiency appliances [3] - Examples of competitive pricing include a 430-liter refrigerator at 2,999 yuan and a 10-kilogram heat pump washing and drying set at 4,999 yuan, both setting new industry price lows [3] Group 3: In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening new Max stores and introducing interactive areas, making stores more engaging for customers [4] - During the Double 11 period, immersive activities such as gaming competitions and cooking contests will be held to increase customer engagement and conversion rates [4] - The innovation in offline scenarios is seen as a way for Su Ning Yi Gou to differentiate itself in a market dominated by e-commerce [4] Group 4: Long-Term Promotional Trends - The extension of the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [5] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event-driven" to "periodic operations," enhancing overall sales stability [5] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a focus on product innovation and user experience rather than short-term price competition [6]