新疆新青年丨寻找塞外“疆”南咖啡师

Core Insights - The article highlights the success story of a young coffee shop owner, Nafeis Dilixtati, in Urumqi, Xinjiang, who has integrated local culture with modern coffee trends, leading to significant popularity and customer engagement [3][4]. Company Summary - Nafeis Dilixtati opened her coffee shop, "A Coffee Shop," two years ago in southern Urumqi, and it has since gained over a million views on social media platforms [3]. - The shop features a menu that combines traditional coffee offerings with creative drinks inspired by local specialties such as apricots and melons [3][4]. - The shop has experienced a surge in popularity, leading to increased customer traffic and a need for quality control, prompting a temporary closure for adjustments [4]. Industry Summary - The coffee culture in Northwest China is evolving, with independent coffee shops thriving amidst a growing trend of cultural and deep travel experiences [5]. - Young entrepreneurs are increasingly viewing coffee as not just a business but a lifestyle, contributing to the development of the coffee industry in the region [5]. - The article mentions the emergence of various coffee-related businesses, including mobile coffee services in scenic areas, showcasing the diverse opportunities within the coffee sector in Xinjiang [5].