琼中：新农人玩跨界 让“副业”变“富业”

Core Viewpoint - The article highlights the efforts of Qiongzhong Li and Miao Autonomous County in exploring diversified employment and entrepreneurship paths for farmers through skill training and the development of labor brands, leading to increased income and job opportunities for local residents [2][4][6]. Group 1: Skill Training - Qiongzhong Employment Service Center has initiated various skill training programs, including drone operation and pastry making, enabling farmers to acquire new skills and become "multi-skilled" [3][4]. - Farmers like Huang Zhendong have successfully transitioned to using drones for agricultural tasks, significantly improving efficiency and reducing costs [3][4]. - The training programs have effectively addressed challenges faced by farmers in cultivation, management, and maintenance, enhancing their employment prospects [4]. Group 2: E-commerce and Live Streaming - The "Qiongzhong Anchor" labor brand has been established to promote local agricultural products through live streaming, with participants receiving training to enhance their selling skills [5][6]. - The initiative has resulted in significant sales, with one anchor, Huo Tingting, generating over 2 million yuan through live streaming [5][6]. - The program has successfully integrated traditional crafts with e-commerce, leading to increased sales for local artisans [6]. Group 3: Brand Development - The article discusses the success of local entrepreneurs like Huang Xiuwu, who transformed from a farmer to a coffee brand founder, showcasing the potential for agricultural diversification [7][8]. - Qiongzhong has hosted entrepreneurship competitions to support local business development, leading to the establishment of various agricultural brands [7][8]. - The region has seen the emergence of multiple brands, including "Purple Mountain Orchid" rice and "Li Li Yang" mountain wine, contributing to the local economy [8].