洗得干净，更要养得精致——这就是“护肤式洗护”

Group 1 - The core trend in the personal care market is the rise of "skincare-like washing," reflecting consumers' increasing focus on ingredient safety, care efficacy, and user experience [1] - Brands are emphasizing the integration of skincare ingredients such as plant extracts, hyaluronic acid, and amino acids into new washing products, enhancing both cleaning and care functions [1] - The younger generation, particularly Generation Z, is willing to pay for high-quality, aesthetically pleasing, and emotionally valuable products, driving brands to focus on ingredient transparency and sustainability [1] Group 2 - Domestic brands like Shanghe are leveraging high-quality products and a nationwide physical store network to deepen their presence in the personal care sector [2] - The shift towards "skincare-like washing" signifies a transformation in consumer philosophy, moving from basic functionality to a multi-dimensional approach that includes function, emotion, and experience [2] - The ongoing development in ingredient technology, formulation processes, and sensory innovations is expected to create a more differentiated competitive landscape, offering consumers diverse and personalized choices [2]