China Insight: ‘Western Development’ of Fashion Brands — Thriving in Western China With a Green Agenda

Core Insights - The influx of fashion brands into western China is transforming the global market, with Chengdu emerging as a strategic entry point for international brands [1][3] - A focus on green development is central to the growth strategies of both international and domestic companies in the region [2][5] Industry Trends - Western China, historically underdeveloped, is now recognized as a vital area for economic growth and ecological protection [3] - Government initiatives, including tax incentives and subsidies, have led to over 400 billion yuan (approximately $56.3 billion) in tax reductions and exemptions from 2021 to 2023, fostering investment [4] Company Activities - Fashion label Frame opened its second store in Asia-Pacific in Chengdu, marking its first presence in Southwest China [6] - The design of Frame's Chengdu store reflects a blend of global aesthetics and local culture, incorporating traditional Sichuan architecture with modern elements [7]