三天超15万家餐饮商家咨询入驻 江苏的餐厅在高德上火了

Core Viewpoint - The announcement by Gaode to waive the first-year store opening fees for restaurant merchants has led to a surge in inquiries and registrations from offline dining businesses, indicating a strong demand for digital integration in the restaurant industry [1][3]. Group 1: Policy Impact - Gaode has received over 150,000 inquiries from restaurant merchants within three days of announcing the fee waiver [1]. - The company aims to expedite the onboarding process for merchants to capitalize on the upcoming National Day holiday traffic [1]. - Gaode's initiatives include providing dedicated operational consultants to help merchants optimize their operations and reduce costs [3]. Group 2: User Engagement and Traffic Growth - Gaode's daily active users exceed 170 million, and the platform has launched significant measures to drive traffic to offline dining establishments [3]. - The "Street Ranking" feature, which emphasizes genuine user engagement, attracted over 40 million users on its first day, becoming the largest food and lifestyle ranking in China [3]. - The "Firewood Good Store Support Plan" includes over 1 billion yuan in subsidies to encourage users to visit physical stores, resulting in a 187% increase in traffic for featured stores within the first week [3][4]. Group 3: Success Stories - Numerous small restaurants have reported significant traffic increases after being featured on Gaode's platform, with some experiencing growth rates of up to 540% [4]. - The owner of a northeastern cuisine restaurant noted that approximately 30% of their customers now come specifically due to navigation from Gaode's Street Ranking [4]. - The new ranking system rewards restaurants based on actual user navigation and feedback, promoting quality over marketing gimmicks [5]. Group 4: Industry Trends - The support measures from Gaode reflect a broader trend in the restaurant industry towards digitalization and reduced operational costs [8]. - As the National Day holiday approaches, the integration of more restaurants into Gaode's platform is seen as a strategic move to capture increased consumer traffic [8]. - Gaode plans to continuously update its initiatives based on the actual needs of restaurant merchants to enhance their business opportunities [8].