Core Viewpoint - The rise of "internet water armies" has evolved from individual actions to large-scale operations, distorting market competition and eroding social trust through tactics like black public relations and fake traffic [1][2] Group 1: Impact on Market and Social Trust - Internet water armies have become a malignant force that distorts market competition, damages platform ecosystems, and undermines social trust [1] - The phenomenon of "pathological traffic" has led to the banning of influencers like Hu Chenfeng and Lan Zhanfei for spreading negative information, highlighting governance issues [1] - The manipulation of public sentiment through the creation of division and anxiety by influencers has turned the online space into a "garbage dump" of negative emotions [2] Group 2: Systemic Erosion of Online Ecosystem - The presence of fake traffic distorts value judgment standards, making extreme opinions more favorable than rational discourse, which discourages quality content creation [2] - The operations of water armies and malicious influencers challenge platform content review mechanisms and recommendation logic, leading to a toxic social atmosphere [2] - The normalization of division and hostility in public discourse compresses the space for rational dialogue, gradually eroding social trust [2] Group 3: Governance and Regulatory Actions - Collaborative governance is essential to address the intertwined issues of fake and pathological traffic, with law enforcement agencies conducting special operations [3] - In 2024 alone, over 900 cases of internet water army activities were resolved, resulting in the arrest of more than 5,000 suspects [3] - Platforms must enhance their responsibilities by optimizing algorithms to reduce the weight of extreme content and support quality, rational content [3] Group 4: Technological and Community Engagement - The use of AI-generated content and coordinated operations by water armies necessitates advanced technological solutions for early warning and precise interception of fake traffic [3] - Public awareness and emotional resilience are crucial in combating the influence of malicious actors, with platforms encouraged to facilitate user reporting of divisive content [4]
虚假流量和病态流量都是必须铲除的毒瘤
Nan Fang Du Shi Bao·2025-09-28 02:53