浙江横店：沉浸式文旅体验引客来

Core Viewpoint - The article highlights the immersive cultural tourism experience in Hengdian, Zhejiang, which attracts visitors through innovative interactions and engaging activities [1]. Group 1: Immersive Experience - Hengdian has introduced NPCs (non-player characters) to enhance visitor engagement, creating a unique and interactive environment [3][5][11]. - The "no waste scenic area" initiative is promoted through NPCs, encouraging visitors to participate in sustainable tourism practices [3][5]. Group 2: Visitor Engagement - Tourists are actively participating in various activities, including taking photos and interacting with NPCs, which enhances their overall experience [9][15]. - The presence of NPCs performing and engaging with visitors has drawn significant attention, contributing to a lively atmosphere [11][19]. Group 3: Cultural Products - Visitors are shown selecting cultural and creative products, indicating a growing interest in local craftsmanship and souvenirs [13].