Nan Fang Du Shi Bao·2025-09-28 03:52Core Insights - The hotel prices in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen have shown significant increases as the National Day holiday approaches, with some hotels experiencing price hikes exceeding tenfold [12][15][19] - The analysis focuses on the price dynamics of ten major hotel brands across five online travel agency platforms, providing insights into consumer behavior and market trends during peak travel periods [11][15] Price Trends - Economic and mid-range hotel brands have generally seen price increases ranging from 15% to 32%, with Vienna Hotel showing the highest increase of 32% from September 20 to October 1 [15][18] - Specific brands like Home Inn and Hanting have also reported substantial price hikes, with Home Inn increasing by 27.1% and Hanting by 20.6% [15][16] High-End Hotel Performance - In contrast, high-end hotel brands such as Hilton and Sheraton have experienced price declines, with Hilton's average price dropping by 15.8% and Sheraton by 16.5% [16][22] - The decline in high-end hotel prices may be attributed to a shift in consumer demand towards family travel and short trips during the holiday, leading to increased occupancy in budget hotels [16][23] Regional Variations - The price dynamics vary significantly across different cities, with Beijing showing strong price increases in mid-range hotels, while high-end hotels face declines [21][22] - In Guangzhou, both economic and mid-range hotels have seen notable price increases, while Shenzhen's market has shown limited growth in budget hotel prices and significant declines in high-end hotel prices [24][25] OTA Platform Analysis - Ctrip has been identified as the platform with the most significant price increases, with an overall average price rise of 1.8%, particularly in high-end hotels in Beijing [19][20] - Meituan maintains the lowest average price among the platforms, positioning itself as a value leader during the holiday season [19][20]