“精准指引”服务跨境电商

Group 1 - The 2025 Bay Area Cross-Border Outbound New Ecology Conference was held in Shenzhen, focusing on the theme "Gathering Momentum to Set Sail and Connecting Globally" with around 300 representatives from major global e-commerce platforms, trade associations, investment institutions, manufacturers, and cross-border e-commerce sellers attending [1] - The Bay Area Cross-Border Alliance was officially established, aiming to integrate resources across the entire supply chain to empower e-commerce in the Bay Area, enhancing the international competitiveness of regional enterprises [1] - Three professional roundtable discussions were held, featuring over 20 industry experts discussing key topics such as AI applications, platform strategies, and capital trends, providing precise guidance for cross-border e-commerce companies [1] Group 2 - Major e-commerce platforms like Amazon, TikTok Shop, and Ozon shared global layout strategies focusing on unlocking multi-market growth engines and reconstructing multi-platform ecological layouts, emphasizing the necessity of brand and refined operations in mature markets like Europe and the U.S. [2] - Discussions on emerging markets such as Mexico, Southeast Asia, and Russia highlighted the importance of risk avoidance and seizing growth opportunities, with a resilient and diversified channel matrix seen as key to sustainable growth [2] - The "New Trends in Cross-Border Ecosystem Investment" roundtable revealed a shift in investment logic, with capital increasingly focusing on core technological barriers, healthy profit models, brand value, and supply chain resilience, favoring teams with sustainable business models and cross-market operational capabilities [2]