“六业融合”百项活动，2025青浦文化旅游节启幕

Core Insights - The "Most Jiangnan" 2025 Qingpu Cultural Tourism Festival has commenced in Shanghai's Qingpu district, focusing on integrating agriculture, culture, tourism, commerce, and sports to enhance local tourism and consumer engagement [1][4][6] Group 1: Event Overview - The festival runs from September 26 to November, featuring over a hundred unique activities aimed at attracting millions of visitors to experience the cultural richness of Jiangnan and Qingpu [1][6] - The opening ceremony highlighted Qingpu's ambition to become the "first stop for inbound tourism in ancient towns" and included five thematic chapters showcasing local heritage and culture [4][6] Group 2: Economic Initiatives - A total of 12 million yuan in consumer vouchers will be distributed, covering various sectors such as culture, accommodation, travel, and shopping, to encourage spending during the festival [4][8] - The festival aims to transform Qingpu's historical and cultural resources into market opportunities, enhancing the area's image and driving economic growth [6][8] Group 3: Activities and Attractions - The festival features a variety of events, including the Shanghai International Light and Shadow Festival and the 2025 Yangtze River Delta Rural CEO Summit, showcasing local agricultural resources and promoting rural tourism [7][8] - Major sporting events, such as the 2025 World Rowing Championships, will attract international participants and spectators, further boosting local tourism and consumption [7][8] Group 4: Marketing and Promotion - Promotional slogans such as "Qingpu is not far, beauty is closer" and "Leisure in Qingpu, the most Jiangnan" have been introduced to enhance the festival's visibility [4][6] - The festival's marketing strategy includes a focus on creating a one-stop experience for visitors, combining events with local tourism offerings to maximize engagement and spending [8]