千万级网红“三连封” 网红圈掀起监管风暴，释放了什么信号

Core Viewpoint - The recent crackdown on influential internet celebrities in China highlights a significant shift in regulatory measures aimed at curbing controversial content and behavior that crosses legal and ethical boundaries [14][15]. Group 1: Recent Events - In September, three prominent internet celebrities with millions of followers were banned from platforms due to violations, including inappropriate content and controversial statements [1][6]. - Notable figures include "Gazi" Xie Mengwei, who was banned for wearing a police uniform during a commercial livestream, and Zhang Xuefeng, who faced backlash for derogatory comments about education [1][14]. - The trend extends to other influencers with smaller followings, indicating a broader issue within the influencer community [9]. Group 2: Regulatory Environment - The Chinese government has intensified scrutiny over internet celebrities since 2025, with a nationwide campaign launched in September to address negative emotional manipulation and divisive rhetoric [14][15]. - The campaign aims to mitigate issues such as inciting extreme group emotions, stigmatization, and promoting negative sentiments [15]. Group 3: Social Response - Public tolerance for controversial influencers has decreased, as evidenced by social media reactions to bans, suggesting a shift towards valuing authentic and responsible content [15]. - The backlash against influencers who exploit anxiety and sensationalism reflects a growing demand for genuine and valuable information among users [15]. Group 4: Implications for the Industry - The recent regulatory actions signal that success in the influencer economy must be grounded in legal, ethical, and responsible practices, rather than sensationalism [15]. - The evolving landscape suggests that future content creators will need to adapt to these changes by prioritizing sincerity and accountability to maintain their audience and relevance [15].