Core Viewpoint - China Construction Bank Shenzhen Branch (Shenzhen CCB) actively launched a "Financial Education Promotion Week" to enhance financial literacy and risk prevention among citizens, aligning with the Shenzhen Financial Regulatory Bureau's 2025 plan [1][10]. Group 1: Multi-Dimensional Education - Shenzhen CCB is implementing a comprehensive financial education initiative through various channels, including both online and offline platforms, to embody the "Finance for the People" concept [3]. - The bank has established public education areas in its branches, utilizing digital displays and interactive tools to promote consumer rights protection [3]. - The bank's staff, acting as financial knowledge educators, distribute anti-fraud materials and explain the latest scams and financial policies to customers [3][4]. Group 2: Targeted Outreach - To improve public financial literacy, Shenzhen CCB formed a "Financial Youth Volunteer" team to deliver financial knowledge directly to communities [6]. - The bank conducts outreach in residential areas, providing educational sessions and interactive activities to enhance residents' awareness of fraud prevention [6]. - Special attention is given to vulnerable groups, such as the elderly, through tailored educational programs in senior care facilities [6]. Group 3: Diverse Activities - Shenzhen CCB organizes various themed activities targeting different demographics, including anti-counterfeit currency campaigns in schools and financial literacy workshops for young people [9]. - The bank has expanded its services to include community support initiatives, such as free haircuts and financial knowledge salons, to foster a supportive environment [9]. - The bank emphasizes compliance and integrity through training programs for employees, reinforcing the importance of ethical practices in financial services [9]. Group 4: Overall Impact - The "Financial Education Promotion Week" successfully integrates financial knowledge into various community settings, enhancing citizens' awareness and ability to prevent financial risks [10]. - The initiative showcases the bank's commitment to consumer rights protection and contributes to building a harmonious financial environment [10].
覆盖全人群、渗透多场景！深圳建行“金融教育宣传周”交出民生守护答卷