Huan Qiu Wang·2025-09-28 05:45Core Insights - The 2025 Home Selection Brand Conference held in Beijing focused on how the home industry can break through current challenges and innovate in a competitive environment [1][9] Group 1: Industry Trends - The home industry is experiencing intensified competition, referred to as "involution," where companies must adapt to meet consumer demands while improving organizational efficiency [3][4][5] - Companies are shifting their strategies to focus on customer needs, with an emphasis on quality and innovation rather than price competition [6][7][10] Group 2: Company Strategies - Companies like Ruian Home are enhancing their service to end consumers, recognizing that consumer traffic is crucial for business success [3] - TATA Wood is addressing market pressures by optimizing supply chains and enhancing organizational efficiency to meet customer demands [3] - Shangpin Home is adopting a "whole house star-level customization" strategy, integrating various product categories to provide a high-end experience at competitive prices [4] Group 3: Innovation and Technology - Companies are leveraging technology, such as AI, to improve design processes and enhance customer experiences [4][11] - Milan Windows is focusing on safety and comfort through innovative product development, introducing a comprehensive window and door customization system [6] - KD Custom is positioning itself uniquely in the market by focusing on its core audience and maintaining a simple business model [13] Group 4: Market Expansion - Companies are exploring new market opportunities, such as Daxin Home's museum project that addresses design, experience, and product originality [12] - Mogan Mountain Board is expanding its market reach by collaborating with international institutions and establishing overseas operations [14] - Sanzi Rabbit Group is innovating its operational model by combining shared resources with traditional contracting methods to enhance efficiency [15]