WANDA FILM(SZ:002739) Bei Jing Wan Bao·2025-09-28 06:05Core Viewpoint - Wanda Film is launching a major collaboration with the popular game IP "Love and Deep Space" during the National Day holiday, aiming to enhance the cinema experience and attract young audiences through immersive activities [1][12]. Group 1: Event Details - Players will engage in an immersive experience as the character "Hunter Girl," participating in the story of a movie's creation [1]. - The event will kick off with players generating a personalized "notification" on the Wanda Film app, marking the beginning of their online immersive journey [4]. - From October 2, players can make reservations online, and on October 5, they will experience the event in Wanda Film's offline cinemas across over 200 cities [5]. Group 2: Immersive Experience - Wanda Film aims to provide a comprehensive immersive experience, utilizing the expertise of film professionals to create a movie-like atmosphere [3][6]. - The event will feature themed stores, including "Light and Shadow Shooting" and "Heartfelt Screening," with decorations, music, and scents designed to engage all senses [5]. - Players will be addressed as "Hunter Girl" by staff and can participate in various interactive activities, enhancing the immersive experience [5]. Group 3: Strategic Implications - This initiative is part of Wanda Film's "Super Entertainment Space" strategy, which seeks to expand the boundaries of cinema and create diverse entertainment experiences [7][10]. - Previous collaborations with popular games have successfully attracted a young audience, with a 30% conversion rate for viewership among those under 25 years old [10][8]. - The strategy aims to establish Wanda Film's cinemas as landmark locations for Generation Z, creating a new model for entertainment consumption [10][12]. Group 4: Market Trends - As global GDP per capita reaches $10,000, there is a notable increase in demand for spiritual consumption, particularly among Generation Z, who prioritize emotional fulfillment and self-construction [6]. - The immersive activities allow players to engage in a "ritual" of self-identity, enhancing their connection to the brand and the cinema experience [6]. - Wanda Film's innovative approach is positioning it as a leader in the industry, shifting focus from traditional film viewership to a broader entertainment ecosystem [12].