助农直播打通产销链路 新沂猕猴桃“云端”热销

Group 1 - The article highlights the transformation of traditional agriculture in Xinyi City, Jiangsu, where kiwi farmers are leveraging e-commerce live streaming to enhance sales and market reach, shifting from relying on natural conditions to utilizing online traffic for profit [1][2] - The "Mimanyuan Family Farm" has expanded its kiwi planting area from 10 acres to 120 acres since 2014, employing a combination of greenhouse and open-air cultivation to extend the sales period and improve fruit quality [1][3] - The farm's owner, Li Rui, has successfully engaged in live streaming to promote his kiwis, growing his follower count to over 5,000 and attracting daily visitors for fruit picking [1][2] Group 2 - "Qifentian Agricultural Technology Co., Ltd." has also embraced live streaming, with a new employee quickly becoming a key member of the media team, leading to a significant increase in daily orders from single digits to hundreds [2][3] - The company plans to expand its kiwi planting area by over 300 acres to meet the growing demand, indicating a strong market opportunity driven by live streaming [2][3] - Both farming operations illustrate the potential of combining agriculture with new media, with one focusing on experiential marketing and direct sales, while the other emphasizes scale and professional talent recruitment to enhance competitiveness [3]