小红书本地产品负责人：本地生活业务目标是提升社区内容，并非加入外卖、团购竞争

Core Insights - The third "Street Life Festival" organized by Xiaohongshu has launched simultaneously in Shanghai, Guangzhou, and Hangzhou, featuring 25 selected Citywalk routes and 200 unique activities, including four major events themed "Autumn Garden Party" [1] Group 1: Event Overview - The festival aims to enhance local engagement and consumer activity through a variety of events and activities across three major cities [1] - Xiaohongshu has introduced the "Xiaohong Card," which offers discounts at selected stores nationwide and access to exclusive offline events [1] Group 2: Business Strategy - Xiaohongshu's local business strategy focuses on meeting user demands for local lifestyle content, with an emphasis on quality over transaction volume [1] - The Xiaohong Card provides a unified 10% discount at participating stores, simplifying the consumer experience while promoting well-reviewed establishments [1] - The company is continuously exploring and optimizing the Xiaohong Card based on user feedback, aiming to enhance community content influence through genuine user-generated content post-transaction [1] Group 3: Competitive Positioning - Xiaohongshu does not view itself as a competitor in the local lifestyle market dominated by delivery and group-buying giants, but rather focuses on providing value and inspiration to users [2]