西贝创始人贾国龙清空多个社交账号，预制菜风波后悄然“退网”

Core Viewpoint - The founder of Xibei Catering, Jia Guolong, has cleared his social media accounts, sparking widespread attention. Xibei is recognized as a leader in the Northwest cuisine sector, with an annual revenue of 6.2 billion yuan [1][5]. Group 1: Social Media Activity - Jia Guolong's Douyin account currently features only one public video, which discusses the growth history of Xibei Catering [1]. - Other social media accounts, including Xiaohongshu and WeChat video accounts, have been cleared of content [1]. Group 2: Response to Criticism - The controversy began with a Weibo post by Luo Yonghao, who criticized Xibei for serving mostly pre-made dishes at high prices. Jia Guolong responded by stating that no dishes at Xibei are pre-made and announced intentions to sue Luo [7]. - Following the backlash, Xibei issued an official apology and committed to improving customer experience by transitioning from centralized kitchen processing to on-site cooking by October 1, 2025 [10][12]. Group 3: Planned Adjustments - Xibei plans to implement several changes to its menu, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil. 2. Preparing children's meals on-site rather than using pre-made components. 3. Ensuring that various meat dishes are cooked fresh at the restaurant [10][12]. - The company is also addressing concerns about food safety and shelf life by communicating with suppliers to shorten shelf life while ensuring safety [12]. Group 4: Public Relations and Customer Engagement - Xibei has expressed a commitment to transparency and customer engagement, encouraging feedback and suggestions for improvement [10][12]. - The company has faced criticism for its previous apology letter, which was initially deleted and later modified to address public concerns [11].