夯实新能源代步市场优势，五菱缤果S上市售6.38万元起

Core Viewpoint - SAIC-GM-Wuling's new model, the Bingguo S, was officially launched on September 27, with a price range of 63,800 to 76,800 yuan, reflecting a 5,000 yuan reduction from the pre-sale price, enhancing its cost-performance advantage and accelerating Wuling's transition to new energy vehicles [1][3]. Group 1: Product Launch and Market Position - The Bingguo S is part of Wuling's strategy to create affordable electric vehicles, contributing to the brand's global sales of over 2.35 million new energy vehicles, making it the top seller worldwide [3]. - The Bingguo series has seen significant sales growth, with projections indicating that sales will exceed 30,000 units by December 2024 [5]. - The Bingguo family continues to expand, with the introduction of new models such as the Bingguo PLUS and the 2025 Bingguo, enhancing the product lineup's competitiveness [5]. Group 2: Design and Features - The Bingguo S is built on the Tianyu M platform, featuring advanced aesthetics, comfort, intelligence, and safety, aimed at providing a high-quality travel experience for young users [7]. - The design incorporates "liuguang aesthetics" with a sleek body and high-end finishes, including a collaboration with BASF for a new paint technology that ensures durability and visual appeal [7]. - Interior features include a spacious layout, a 12.8-inch HD screen with AI integration, and a premium sound system, enhancing user experience and comfort [7][8]. Group 3: Safety and Practicality - The Bingguo S boasts a high safety rating with a body structure that includes 74.5% high-strength steel and advanced safety features such as airbags and a 540° panoramic camera [8]. - The vehicle offers a spacious interior with a 1450L trunk capacity and multiple storage options, catering to diverse user needs for family outings and travel [8]. - Practical features include wireless charging, keyless entry, and high-efficiency electric motor, ensuring that the vehicle is well-equipped from the entry level [8].