国投证券-房地产行业周报：央行强调推动已出台政策落地见效-250928

Core Viewpoint - The central bank emphasizes the importance of implementing existing financial policies effectively, focusing on revitalizing existing assets and stabilizing market expectations in the real estate sector [1] Group 1: Policy Measures - The central bank's third-quarter meeting highlighted two main policy lines for the real estate industry: revitalizing existing stock and stabilizing market expectations [1] - The meeting stressed the need to enhance the effectiveness of previously announced policies and increase efforts to revitalize existing residential properties and land [1] Group 2: Market Performance - In the week of September 20-26, a total of 16,000 residential units were sold across 32 monitored cities, representing a week-on-week increase of 15.1% [2] - Cumulative sales for 2025 reached 593,000 units, showing a year-on-year decline of 6.1% [2] - First-tier cities sold 4,816 units, with a week-on-week increase of 3.4%, while second-tier cities saw a significant week-on-week increase of 24.5% with 9,563 units sold [2] Group 3: Land Supply and Transactions - For the week of September 15-21, the planned residential land supply across 100 cities was 5.68 million square meters, with a cumulative supply of 17.408 million square meters for 2025, reflecting a year-on-year decrease of 16% [3] - The average floor price for land supply was 6,879 yuan per square meter, with a recent four-week average of 5,264 yuan per square meter, indicating a week-on-week increase of 15.4% [3] - The average transaction floor price for residential land was 3,433 yuan per square meter, showing a significant decline of 50.5% week-on-week and 50.3% year-on-year [3]