蕾特恩荣获抖音生活服务影响力大奖，美业数字化范式获权威认可

Core Insights - The article highlights the recognition of Leiten's digital operational excellence by winning the "Douyin Life Service Annual NKA Influence Award," marking it as a benchmark in the beauty industry for its integrated online and offline business model [1][8] - Douyin Life Service has evolved from a traffic platform to a core arena for brand operations, with Leiten successfully transitioning from capturing traffic dividends to building a model dividend [3][8] Group 1: Digital Marketing Strategy - Leiten views Douyin not merely as an advertising channel but as a core platform for deep communication with the new generation of consumers, successfully creating a complete marketing loop through various strategies [5][6] - As of September 2025, Leiten's cumulative topic views on Douyin have exceeded 70 million, covering multiple scenarios such as acne care and facial cleansing, indicating a significant viral spread [5][6] Group 2: Standardization and Efficiency - Leiten's strong standardization system is crucial for efficiently capturing traffic, ensuring consistent service experiences across over a thousand stores nationwide [6][8] - The brand has achieved over 500,000 sales of its popular group purchase products, demonstrating effective control over the "online traffic - offline experience" chain [6] Group 3: Regional Market Strategy - Leiten's success is also attributed to its refined operational capabilities in regional markets, utilizing Douyin's LBS capabilities to seamlessly connect online popular items with local store services [8] - By analyzing regional skin characteristics and consumer preferences, Leiten customizes content and marketing strategies for each store, achieving precise operations [8]