Core Insights - Hunan Xiangjia Animal Husbandry Co., Ltd. (Xiangjia) hosted the "High-Quality Development Forum of Chinese Native Chicken Industry" in Beijing, aiming to promote the concept of "raising chickens to enrich farmers and strengthen industries" [1] - The forum saw the release of the "Action Program for High-Quality Development of the Chinese Native Chicken Industry," which outlines future directions for the industry [1] - Xiangjia emphasizes the importance of cultural integration in agricultural branding, as consumer demand shifts from mere sustenance to a dual pursuit of quality and cultural significance [1] Company Initiatives - Xiangjia's chairman highlighted the unique value of Chinese native chickens due to their long growth cycle, tender meat, and rich nutritional profile, indicating significant development potential in the market [2] - The company is focused on building a standardized system for the entire supply chain, from breeding to processing, that is internationally recognized and traceable [2] - Xiangjia aims to elevate Chinese native chicken products to a globally recognized brand, integrating them with traditional Chinese culture to enhance consumer experience [2] Future Aspirations - The chairman expressed three key expectations: to establish Chinese native chicken as a symbol of cultural confidence on dining tables, to strengthen it as a pillar for rural revitalization, and to promote it as a recognized cultural symbol of traditional Chinese cuisine globally [3]
中华土鸡产业高质量发展论坛举办 湘佳股份践行“养鸡富农强产业”理念