开学季拓展500店，益禾堂瞄准年轻群体情感消费

Core Insights - Yihotang has opened 500 new stores across 25 provinces in September, with 175 located in educational areas, marking a significant step towards its goal of reaching 10,000 stores [1] - The back-to-school season has led to a surge in demand for beverages among students, with some stores experiencing near-capacity orders, highlighting the importance of this period for social interactions among young people [1] - The company views the back-to-school season as a prime opportunity to connect emotionally with Generation Z, as foot traffic in educational area stores typically increases by 40%-50% during this time [1] Group 1 - The opening of 500 new stores is part of Yihotang's strategy to deepen its marketing approach aimed at young consumers, emphasizing emotional connections during significant life moments [1] - The company believes that establishing emotional ties with college students is crucial for cultivating the core consumer group for the next 5-10 years [2] - Yihotang's marketing activities are designed to engage young consumers in a fun and interactive manner, reinforcing its brand influence [2]