这些互联网大厂为何集体被约谈
Jing Ji Wang·2025-09-28 09:19

Core Viewpoint - The recent regulatory actions taken by the National Cyberspace Administration of China against major internet platforms highlight concerns over the manipulation of trending topics and the prevalence of celebrity gossip, which detracts from public discourse and important information dissemination [1][2][3] Group 1: Regulatory Actions - The National Cyberspace Administration has guided local offices in cities like Shanghai, Beijing, and Guangdong to conduct interviews and impose corrective measures on platforms such as Xiaohongshu, Weibo, Kuaishou, UC, and Toutiao for their handling of trending topics [1][2] - The platforms have acknowledged the regulatory requirements and committed to establishing special working groups for rectification and improving the ecology of trending topics [3] Group 2: Issues with Trending Topics - The trending topics on these platforms have been criticized for focusing excessively on celebrity personal lives, which crowds out public issues and important content [3] - The prevalence of entertainment news and celebrity gossip can lead to a distorted value system among users, fostering negative behaviors and extreme sentiments within fan communities [3] Group 3: Economic Incentives and Algorithmic Responsibility - The platforms are driven by a "traffic monetization" logic, where algorithms are designed to maximize user engagement and attention, often at the expense of content quality [4][5] - Experts argue that algorithms are not value-neutral and reflect the priorities and biases of their creators, which can lead to irresponsible content promotion [4][5] Group 4: Social Responsibility and Governance - The platforms are urged to go beyond mere commercial interests and take responsibility for maintaining a healthy online content ecosystem, ensuring data security, and promoting fair algorithms [5][6] - Measures such as limiting overly entertainment-focused content and increasing the visibility of public interest content are suggested to improve the situation [6]