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魏建军称看不上车企营销靠宣传自己,长城高管在发布会过度夸张要受处分
Xin Lang Cai Jing·2025-09-28 09:44

Group 1 - The chairman of Great Wall Motors, Wei Jianjun, criticized the exaggerated marketing tactics of car companies, stating that such behavior is not sustainable and often misleading [1] - Wei emphasized the importance of establishing a correct value system within the company to ensure steady and solid growth, indicating that executives would face consequences for over-exaggeration during public announcements [1] - A recent joint notice from six departments aims to combat false advertising in the automotive sector, focusing on misleading claims regarding vehicle and battery performance [1] Group 2 - Great Wall Motors, along with 17 other car manufacturers, has committed to the "Payment Norms for Automotive Whole Vehicle Enterprises" initiative, ensuring timely payments to suppliers [2] - The company plans to use bank transfers and bank acceptance bills exclusively for payments, eliminating electronic voucher payments, and aims to further optimize payment processes [2] - In the latest semi-annual report, Great Wall Motors reported a revenue of 92.335 billion yuan, a year-on-year increase of 0.99%, while net profit decreased by 10.21% to 6.337 billion yuan [2]