从果园到屏幕 江苏睢宁猕猴桃“飞”往全国

Core Viewpoint - The article highlights the transformation of traditional fruit farming in Suining, Jiangsu, where local farmers like Lv Jian and Chen Pei have embraced digital technology, particularly live streaming, to market their kiwifruit directly to consumers across the country, enhancing sales and ensuring product quality [1][7]. Group 1: Digital Transformation in Agriculture - Farmers are utilizing live streaming to showcase their kiwifruit, allowing consumers to "taste" the fruit virtually and place orders in real-time, significantly increasing sales [2][5]. - The shift from waiting for buyers to actively engaging with consumers online has led to a substantial increase in orders, with some farmers selling to distant markets like Northeast China and Hainan [2][5]. Group 2: Quality Control and Production Techniques - Farmers are implementing strict quality control measures, including monitoring sugar content and limiting yield per acre to ensure the kiwifruit's sweetness and healthiness [3][5]. - The ecological farming practices adopted, such as using organic fertilizers and maintaining a natural ecosystem in the orchard, contribute to the high quality of the fruit [3][5]. Group 3: Economic Impact and Market Reach - The kiwifruit produced in Suining has a wholesale price exceeding 5.5 yuan per pound and a picking price of 10 yuan per pound, indicating a profitable venture for local farmers [5]. - The success of these new agricultural practices and marketing strategies reflects a broader trend of rural revitalization and economic development in Suining, showcasing the potential of integrating traditional agriculture with modern technology [7].