“水战三国”：农夫山泉大战怡宝，宗馥莉参战抢得更多“蛋糕”

Core Viewpoint - The competition among the three major players in the bottled water market, namely Nongfu Spring, Wahaha, and C'estbon, has intensified, with Nongfu Spring launching a new product and reducing prices to gain market share [1] Group 1: Market Dynamics - In April 2024, Nongfu Spring introduced a new green bottle purified water at a retail price of 1 yuan per bottle, targeting the core market of C'estbon and Wahaha [1] - Wahaha has seen a gradual increase in market share, rising from 14.22% in April 2024 to 17.7% by August 2025 [1] - C'estbon's market share has declined from 25.11% to 20.34% during the same period, a drop of nearly 5 percentage points [1] Group 2: Competitive Landscape - The competition is characterized as a "water war" among the three companies, with each investing heavily to secure their positions in the market [1] - Despite fluctuations, Nongfu Spring maintains a leading position in the market, indicating a relatively stable performance compared to its competitors [1]