Core Viewpoint - China Mobile has launched the "Mobile Pet" product to address common issues faced by pet owners, such as pet loss, scientific feeding knowledge gaps, and separation anxiety, providing a comprehensive one-stop service for millions of pet families [1][2]. Group 1: Product Features - The "Mobile Pet" product offers six scenario-based solutions, focusing on smart pet care, digital tracking, technological protection, emotional companionship, and convenient living for pets [1][2]. - The product integrates 16 smart hardware devices, including health monitoring collars and smart feeding devices, along with 48 pet service rights covering insurance, food, and grooming [3]. Group 2: Market Response and Pilot Programs - Since May, 17 provinces have initiated pilot programs for the "Mobile Pet" product, with positive market feedback, particularly in Jiangxi for pet insurance, Beijing for grooming, and Hebei and Shanghai for smart hardware [3]. Group 3: Social Responsibility and Future Plans - China Mobile has partnered with the Beijing Love It Animal Protection Public Welfare Foundation to launch the "Small Stray Full Meal Action," allowing users to participate in charity through the mobile app [3]. - The company plans to deepen its investment in pet technology, enhancing AI and IoT applications in pet products, and expanding partnerships with pet hospitals and service providers to create a diversified service matrix [3].
中国移动布局宠物科技 “移动爱宠”产品已在17个省份启动试点