“9·24”行情一周年：投资者数量大幅增长， 券商财富管理加速转型

Group 1 - The core viewpoint of the article highlights the significant growth in the number of investors in the A-share market following the "9·24" policy announcement, with new account openings expected to exceed 30 million within a year [2] - The transformation of brokerage wealth management is accelerating to match the increasing number of investors and their evolving needs, shifting from a channel-based model to a customer-centric, diversified income approach [2][5] - The capital market is transitioning from a "financing priority" model to a "balanced investment and financing" cycle, with a notable increase in net profits for listed companies and a growing awareness of shareholder returns [3][4] Group 2 - Individual investors are increasingly moving from "trading speculation" to "asset allocation," showing a preference for stable products and index-based tools like ETFs [3][4] - The investor demographic is becoming younger, with new investors primarily using the internet and social media for information, leading to a rise in online channels for customer engagement [4] - Brokerages are facing challenges in customer acquisition and retention due to the shift in investor needs from single transaction services to comprehensive financial planning [5][6] Group 3 - Brokerages are adapting to the online customer acquisition model, collaborating with major internet companies and leveraging digital platforms to attract new clients [6][8] - The demand for comprehensive financial planning services, including retirement and insurance, is exceeding expectations, prompting brokerages to enhance their advisory capabilities [8][9] - To differentiate themselves in a competitive market, brokerages are focusing on tailored services and innovative pricing strategies to avoid price wars [10]