魏建军批车企营销噱头，称纯电车应小型化

Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, emphasizes the importance of realistic marketing and the need for the automotive industry to avoid exaggerated claims about vehicle performance and capabilities [1][2] Group 1: Marketing and Industry Standards - Wei Jianjun criticizes the automotive industry's tendency to overstate vehicle capabilities, stating that many vehicles exceed physical limits and that exaggerated marketing is not sustainable [1] - The company has a strict internal policy against exaggeration in public statements, with executives facing consequences for misleading claims [1] - A recent initiative by six government departments aims to combat false advertising in the automotive sector, focusing on misleading claims about vehicle performance and quality [1] Group 2: Supplier Payment Practices - Great Wall Motors has committed to adhering to the "Regulations on Payment to Small and Medium Enterprises" and has responded positively to the China Automotive Industry Association's initiative on supplier payment practices [2] - The company will exclusively use bank transfers and bank acceptance bills for payments, eliminating electronic voucher payments, and aims to further optimize payment processes [2] - Wei Jianjun highlights the negative impact of prolonged payment terms on suppliers, indicating that such practices increase financial costs and reflect poor business ethics [2] Group 3: Electric Vehicle Strategy - Wei Jianjun advocates for the miniaturization of pure electric vehicles, suggesting that larger vehicles should utilize hybrid technology due to the complexities involved in integrating different power systems [2] - He believes that future advanced hybrid vehicles may not have higher operational costs compared to electric vehicles, while also maintaining better resale value [2] Group 4: Financial Performance - Great Wall Motors reported a revenue of 92.335 billion yuan for the first half of the year, reflecting a year-on-year growth of 0.99% [2] - The net profit attributable to shareholders decreased by 10.21% to 6.337 billion yuan, with basic earnings per share reported at 0.74 yuan [2]