胖东来今年前9个月销售额达170亿元，此前于东来称2025年要控制在200亿以内

Core Insights - The sales revenue of Pang Donglai has reached 17.032 billion yuan in the first nine months of 2023, surpassing the total sales of 16.9 billion yuan for the entire year of 2024 [1] - The founder, Yu Donglai, previously stated that the sales target for 2025 should be controlled within 20 billion yuan, but current projections indicate that sales will exceed this target by the end of November 2023 [1] - The supermarket segment is the largest contributor to sales, generating 9.372 billion yuan, with the Pang Donglai Times Square store alone accounting for 4.366 billion yuan [1] Sales Performance - As of September 27, 2023, the average monthly sales for Pang Donglai are approximately 1.888 billion yuan [1] - The sales performance indicates a strong growth trajectory, with expectations to surpass the 20 billion yuan mark by the end of November 2023 [1] Product Design and Marketing - The company has faced scrutiny regarding the design costs of its mooncake gift boxes, with claims that the design expenses reached over 10 million yuan [2] - The design for the mooncake packaging was handled by the Hong Kong design team led by Chan Yau Kin, with specific costs disclosed for various packaging designs [1][2] - The self-operated mooncake gift boxes are priced between 970 yuan and 2,650 yuan, and are currently sold out [3]