“上市即交付”诠释奥迪速度 E5 Sportback举行首批车主交付仪式

Core Insights - The launch of the Audi E5 Sportback has seen significant initial success, with over 10,153 orders placed within half an hour of its release, indicating strong market demand [1] - The delivery ceremony at the SAIC Audi flagship store showcased the brand's commitment to immediate delivery upon launch, enhancing customer engagement through immersive experiences [1][3] Brand Image and Service Experience - The SAIC Audi flagship store has undergone a comprehensive renovation, integrating Audi's brand visual elements and modern design to enhance customer interaction and service quality [3] - Nearly 200 SAIC Audi showrooms have completed image upgrades, with plans to establish over 240 fully functional user centers across more than 100 cities by the end of 2025 [3] - A nationwide tour across 30 cities will be launched from September to December, allowing more customers to experience the brand's offerings firsthand [3] User Experience Enhancement - The company emphasizes the importance of improving user experience at every touchpoint, from process management to customer feedback, aiming to strengthen connections with users [4] - The SAIC Audi app has been upgraded to enhance online services, providing users with a comprehensive experience throughout the vehicle lifecycle [3] Product Innovation - The Audi E5 Sportback is positioned as a strategic model that combines German engineering with Chinese smart electric technology, adhering to Audi's global quality standards [5] - The vehicle features a dual-motor system with 579 kW power, achieving 0-100 km/h acceleration in just 3.4 seconds, showcasing its performance capabilities [5] - The new AUDI OS operating system and advanced digital cockpit technology enhance user interaction and redefine the digital driving experience [5] Advanced Driving Technology - Audi has partnered with Momenta to develop an innovative driving assistance system, enhancing user comfort and safety across various driving scenarios [6] - The concept of "assisted driving" has been introduced, ensuring that the vehicle maintains Audi's driving quality while providing advanced safety features [6] User Feedback and Market Response - Customer feedback has been overwhelmingly positive regarding the vehicle's design, technology, and overall aesthetics, leading to increased foot traffic and test drive bookings at showrooms [7] - The SAIC Audi AUDI manufacturing base in Anting integrates advanced automation and digital management, with an annual production capacity of 360,000 units [7] Collaborative Efforts - The "Beautiful Together" philosophy reflects the deep collaboration between Audi and SAIC, leveraging over 40 years of partnership experience to explore new paths in the automotive industry [8] - The Audi E5 Sportback embodies a commitment to user-centric values, promoting a brand image of youthfulness, technology, and luxury [8]