鄄城农商银行多举措优化适老金融服务

Core Viewpoint - The aging population in China necessitates enhanced financial services for elderly clients, which has become a significant responsibility for banking institutions. The company aims to optimize service environments and extend service reach while promoting financial education to improve accessibility and satisfaction for elderly customers [1]. Group 1: Infrastructure Improvements - The company has established barrier-free access at all 31 branches, featuring ramps and handrails to assist elderly clients with mobility issues. Facilities such as comfortable seating, reading glasses, wheelchairs, and convenience medicine cabinets have been installed to provide thoughtful and convenient financial services [2]. Group 2: Service Extension - To address the challenges faced by elderly clients and individuals with disabilities who cannot visit branches, the company has formed mobile financial service teams equipped with mobile devices to provide on-site assistance. These teams assess the actual needs and preferences of elderly clients to offer tailored services, effectively bridging the "last mile" in financial service delivery [3]. Group 3: Financial Education Initiatives - The company focuses on educating elderly clients about payment conveniences, teaching them to use self-service devices like smart teller machines and encouraging the transition from passbooks to bank cards. Various outreach methods, including informational displays, videos, and community engagement, are employed to raise awareness about cash payments, mobile banking, anti-counterfeiting measures, and fraud prevention, thereby enhancing financial safety for the elderly [4]. - The company plans to continue fulfilling its social responsibility by deepening elderly-friendly financial services, paying attention to the financial needs of older clients, and improving service processes and quality [4].