Ke Ji Ri Bao·2025-09-28 14:09Core Insights - China Mobile launched the "Mobile Pet" product on September 28, addressing common issues faced by pet owners such as pet loss, lack of scientific feeding knowledge, and separation anxiety [1][4] - The product offers six scenario-based solutions to provide a one-stop service that emphasizes "intelligence, warmth, and safety" for millions of pet-owning families [1][4] Product Features - "Mobile Pet" is built on a "connection + hardware + application + rights" framework, offering six types of scenario-based services, with functionalities available on the Mobile Love Home APP [4] - Users can control smart devices like smart water dispensers, feeders, and litter boxes remotely, enabling features such as remote feeding, water circulation, automatic waste disposal, and smart reminders for scientific feeding [4] - Health monitoring devices track pets' movements, set electronic fences, and assist in locating lost pets, while electronic dog tags serve as identification for pets [4] - The "AI Pet Report" compiles key data on pets' diet, hydration, and exercise, providing health insights and smart pet care suggestions [4] - The AI assistant offers scientific pet care answers and supports voice interaction, while pet cameras provide new perspectives on pets' activities [4] Market Integration and Partnerships - The "Mobile Pet" product integrates 16 smart hardware items and offers 48 pet rights services, including pet insurance, food, and grooming [7] - Since May, pilot programs have been launched in 17 provinces [7] - China Mobile, in collaboration with the Beijing Love It Animal Protection Public Welfare Foundation, initiated the "Small Stray Full Meal Action," allowing users to participate through the APP and earn points for donating food to support animal rescue efforts [7] - The company plans to deepen its investment in pet technology, focusing on AI and IoT applications in pet products, and aims to expand partnerships with pet hospitals, smart device manufacturers, and pet service providers [7]