从上海到巴黎，气味上海的国际首秀

Core Insights - The "Paris–Shanghai Perfume Show" marks a significant milestone for the Chinese perfume industry, showcasing its first large-scale collective presence in France, indicating a move towards globalization [1][12] - The event serves as a bridge for cultural exchange between Chinese and international fragrance markets, helping overseas brands understand the Chinese market while assisting Chinese brands in entering the global stage [3][12] Group 1: Event Overview - The exhibition featured over 20 Chinese local perfume brands, including emerging creators and award-winning works, highlighting the originality and cultural expression of Chinese perfumers [4][12] - The event facilitated initial connections between participating brands and buyers/distributors from France and Europe, laying a foundation for future commercial cooperation and market expansion [4][12] Group 2: Industry Discussions - Sixteen industry conferences and roundtable forums were held, gathering experts, creators, and observers to analyze challenges, trends, and prospects in both Chinese and international perfume markets [6] - Topics discussed included market overview and strategic potential, social media and digital ecology, regulatory interpretations, new aesthetics and design trends, and the cross-cultural evolution of olfactory culture [6] Group 3: Cultural Exchange - A special exhibition titled "Culture From The East" focused on contemporary Chinese brands in the beauty and lifestyle sectors, exploring how they reshape cultural narratives through modern design and global language [6] - The event also featured a cross-border fragrance experience in Shanghai, showcasing the artistic universe of the Parisian brand Diptyque, enhancing cultural dialogue between China and France [7][10] Group 4: Future Prospects - The "Paris–Shanghai Perfume Show" is positioned as a pivotal opportunity for Chinese brands to transition from "invited participants" to "leading curators" in the global fragrance dialogue [12][13] - The upcoming "Scent Shanghai 2025" exhibition in Shanghai will further expand the international presence of Chinese perfume brands, with over 200 premium fragrance brands and 100 global beauty brands expected to participate [13]