Shang Hai Zheng Quan Bao·2025-09-28 15:12Core Viewpoint - The performance of consumer-themed funds has shown significant divergence this year, with many high-performing products focusing on new consumption-related assets. Institutions believe that while the long-term potential of the consumer sector is promising, short-term fundamentals still require data validation, making new consumption a key focus for future investments [2]. Group 1: Fund Performance - As of September 25, among 206 funds with "consumption" in their names, Hai Futong Consumption Preferred Mixed A ranked first with a net value increase of 135.42% over the past year, while several other products also saw increases exceeding 80% [2]. - Conversely, three consumer-themed funds had net value increases of less than 10% over the same period, indicating a stark contrast in performance [2]. Group 2: Fund Holdings - High-performing consumer funds predominantly hold shares in leading new consumption companies. For instance, as of the end of Q2, Chao Hong Ji, a jewelry industry leader, accounted for 4.87% of Hai Futong Consumption Preferred Mixed A's portfolio, with its stock price rising over 150% this year [2]. - Another example is Yongying Emerging Consumption Intelligent Selection Mixed Fund A, which held 9.11% of its portfolio in Pop Mart, with the stock price increasing by 193.23% year-to-date [2]. Group 3: Market Trends and Insights - Multiple fund managers acknowledge that while the consumer sector faces short-term fundamental challenges, structural opportunities are emerging. They emphasize that boosting consumption is a long-term strategy and express optimism about consumer stocks [4]. - Investment in the consumer sector heavily relies on fundamental data, and if consumption rebounds due to stock market wealth effects, undervalued consumer stocks may become attractive [4]. - A fund manager highlighted the importance of identifying segments with low penetration but high growth potential, such as trendy toys, beauty products, pet food, and gaming, which represent new lifestyle trends and offer opportunities for market expansion [4].