Core Insights - The total box office for the "2025 National Day Holiday New Film Box Office List" has exceeded 700 million yuan as of September 28, with the film "Thunderous" leading with a pre-sale box office of 206.6 million yuan [1] - The diversity in film genres and overall quality remains strong, catering to various audience preferences [1] - The National Day holiday box office is expected to reach 2.4 billion yuan, supported by historical narrative themes and an extended consumption window due to the holiday [1] Film Performance - Eleven new films are scheduled for release during the National Day and Mid-Autumn Festival, with "Thunderous," "Assassination of the Novelist 2," and "The Volunteer Army: Blood and Peace" competing for the top box office spot [2] - "Thunderous" has eight production companies involved, including three listed companies, while "Assassination of the Novelist 2" has five production companies, including three listed ones [2] - The trend of sequels, series, and IP-based films is prominent this year, indicating a maturation and industrialization of the Chinese film industry [2] Market Dynamics - The current market is characterized by content supply driving box office elasticity, with a stable daily average box office expected around 300 million yuan, consistent with last year's performance [2]