Zheng Quan Ri Bao·2025-09-28 16:12Group 1 - The "ticket root economy" is rapidly emerging across China, connecting various consumption scenarios and creating a new consumption model that benefits both businesses and consumers [1][2] - The model allows consumers to use tickets from transportation, sports, and cultural events to receive discounts, points, or vouchers for subsequent purchases, promoting a chain experience rather than a single purchase [2][3] - Various cities are actively promoting the "ticket root economy" in anticipation of the upcoming Golden Week, with initiatives that offer exclusive benefits to consumers based on their event tickets [2] Group 2 - A number of listed companies are seizing opportunities within the "ticket root economy," including those in the outdoor sports, retail, and technology sectors [3] - Beijing Sanfu Outdoor Products Co., Ltd. is leveraging its brand experience to offer discounts to consumers holding tickets from events, even without direct sponsorship [3] - Shanghai New World Co., Ltd. is exploring "thematic marketing" strategies and creating packages that integrate travel, consumption, and accommodation, aiming to build a diverse cultural and tourism consumption ecosystem [3]