爱婴室施琼：做零售就是做服务服务消费者是根本

Core Insights - The core viewpoint of the article emphasizes the transformation of the maternal and infant retail industry from a demographic dividend to a quality-driven growth model, with a focus on service and consumer needs [3][4]. Company Strategy - The company, Aiyingshi, has redefined its slogan to include "health," indicating a strategic shift towards expanding into the health sector while maintaining its core maternal and infant business [4]. - Aiyingshi has implemented a new store model, reducing the number of SKUs from approximately 3,000 to 1,500, which has improved store efficiency despite a 3% decrease in revenue [4][5]. - The company has opened 34 new high-quality maternal and infant stores across 22 cities in China, bringing the total number of stores to 504 as of August [4]. Product Development - Aiyingshi has developed a range of proprietary brands, including nutritional and health products, diapers, clothing, toys, and cleaning supplies, enhancing its brand matrix [5]. - The company has focused on creating a fruit puree product line, achieving a price point nearly half that of similar products, while emphasizing food safety and quality [5][6]. Financial Performance - In the first half of the year, Aiyingshi reported revenue of 1.835 billion, a year-on-year increase of 8.31%, and a net profit of 55 million, reflecting a 20.16% increase, indicating improved operational efficiency [6]. Market Trends - The company is adapting to the growing trend of instant retail by collaborating with online platforms such as Meituan and JD Daojia, with e-commerce now accounting for nearly 15% of overall business revenue [7]. - Aiyingshi has ventured into the trendy toy market, opening new stores in collaboration with Bandai Namco, with plans to expand by 3 to 5 stores annually over the next three years [8]. Entrepreneurial Philosophy - The company’s leadership views entrepreneurship as a continuous journey, emphasizing the importance of consumer feedback, particularly negative reviews, as a means for improvement [9]. - The focus on long-term vision over short-term results is highlighted, with a commitment to sustained growth and adaptation in the evolving market landscape [9].