Core Insights - The upcoming "super golden week" during the Mid-Autumn and National Day holidays is expected to significantly boost travel demand, with a notable increase in cross-province and outbound travel bookings compared to last year [1][2][5] - Travelers are increasingly prioritizing travel experiences over mere sightseeing, focusing on emotional value, time efficiency, and cost-effectiveness in their travel decisions [1][2] Travel Preferences Transformation - Cross-province travel orders have surged by 45% year-on-year, with travelers favoring destinations that offer rich experiences within limited time [1] - Orders for inter-provincial border cities have increased by 58%, with specific cities like Zhaotong and Hezhou seeing growth rates of 95% and 88% respectively [1] Emotional Value and Experience Focus - Emotional value is becoming a core factor in destination selection, with a shift from "check-in tourism" to "immersive vacations" [2] - Hotel searches for long-distance destinations have risen by 60%, indicating a demand for nature and wellness experiences [2] Cost-Effectiveness Pursuit - The trend of flexible travel dates and cost-effective options is evident, with some destinations still offering lower prices compared to last year [2][3] - Travelers are increasingly opting for "late departure and return" strategies, with significant savings on airfare [3] Diverse Travel Modes - The preference for group travel has led to a rise in multi-room and multi-bed accommodation bookings, with a 1.6 times increase in SUV and business vehicle rentals [4] - Family travel demand has surged, reflected in a 1.7 times increase in rentals equipped with baby seats [4] Outbound and Inbound Travel Growth - Both outbound and inbound travel markets are experiencing strong growth, with popular short-haul destinations like Japan and Thailand leading the way [4][5] - Long-distance outbound travel is gaining traction, with countries like Uzbekistan and Georgia emerging as new popular destinations [5] - The recent visa-free policies between China and Russia have resulted in a 75% year-on-year increase in Russian tourist bookings to China [5]