Zhong Guo Zheng Quan Bao·2025-09-28 20:45Core Insights - The 2025 National Day holiday film market is showing strong pre-sale performance with over 68 million yuan in pre-sale box office as of September 28, 2023, with nine new films participating [1] - The diversity of film genres, including fantasy, action, war, and drama, caters to various audience preferences, enhancing the potential for box office growth during the extended eight-day holiday period [1][4] - The presence of listed companies in film production and local government incentives are stimulating industry vitality and investment [1][4] Film Performance - The crime film "Thunderous" leads the pre-sale box office, while "Assassination of the Novelist 2" emphasizes visual experience with over 700 IMAX screenings on its opening day [2] - Audience demographics show that "Volunteers: Blood and Peace" attracts a significant older audience, while "Wandering Life" appeals to younger viewers in first-tier cities [2][3] - The trend of sequels and IP development is evident, with "Volunteers: Blood and Peace" being the concluding part of a trilogy and "Assassination of the Novelist 2" as a follow-up to a successful commercial film [3] Market Trends - More than ten films are scheduled for the National Day holiday, with notable participation from listed companies such as Huace Film & TV and Maoyan Entertainment [3] - Analysts indicate that the pre-sale performance reflects a stable market heat, with a focus on film diversity and content depth, suggesting a positive outlook for box office performance [3] - Various regions have introduced film incentive policies to support script development, distribution, and talent cultivation, further enhancing industry investment and innovation [4]