持续改善数字消费硬设施软环境

Core Insights - The expansion of digital consumption supply is crucial for driving consumption upgrades in the context of a booming digital economy [1][2] - The fourth Digital Trade Conference showcases cutting-edge technologies like generative AI and multi-modal sensory interaction, highlighting the integration of technology in enhancing consumer experiences [1] - The Ministry of Commerce projects that by 2024, China's digital consumption scale will reach 23.8 trillion yuan, accounting for 44.2% of total resident consumption, emphasizing its role as a new engine for consumption [1] Group 1: Policy and Strategic Framework - The recently issued "Guiding Opinions" by the Ministry of Commerce and eight other departments outlines a comprehensive approach to developing digital consumption, focusing on supply innovation, ecosystem optimization, and environmental enhancement [2] - The policy encourages the effective supply of AI terminal products and the creation of immersive, experiential consumption scenarios, reflecting a strategic shift from scale expansion to quality improvement in digital consumption [2][3] - The establishment of a digital consumption policy framework indicates a systematic approach to expanding digital consumption supply and promoting consumption upgrades [2] Group 2: Challenges and Recommendations - Current challenges in digital consumption include insufficient quality supply, lagging talent development, and the need for an improved environment [2] - Recommendations include accelerating the cultivation of specialized small and medium enterprises and enhancing logistics and payment systems to improve the "hard infrastructure" and "soft environment" for digital consumption [2] - Continuous innovation in consumption scenarios and the development of smart business districts are essential for enhancing consumer experiences and driving economic growth [3]