Core Viewpoint - The WTT China Grand Slam event in Shijingshan District is not only a sports competition but also a comprehensive experience that enhances fan engagement through various activities and services [4][5][6]. Group 1: Event and Fan Engagement - The event features a slogan "Have a Ball, Shijingshan Cares for You," emphasizing the district's commitment to enhancing the spectator experience through technology and thoughtful services [4]. - A mini-program called "Together Ping Pong" provides fans with event schedules, venue layouts, service guides, and ticket reservations, enhancing the overall viewing experience [4]. - The district has introduced a themed bus system and parking benefits for fans, including free parking during the National Day holiday and discounts for ticket holders at various locations [4]. Group 2: Tourism and Cultural Activities - The district has organized three main activity segments: "Smart Travel," "Beneficial Travel," and "Smooth Travel," aimed at enriching the visitor experience beyond just attending the matches [5]. - The "Smart Travel" segment utilizes an AI assistant to create personalized itineraries for visitors, while the "Beneficial Travel" segment offers a city-wide cultural tourism annual pass that includes over 110 attractions and discounts for ticket holders [5]. - Various cultural events and festivals are scheduled during the National Day holiday, enhancing the tourism offerings in the area [5]. Group 3: Economic and Social Impact - The concept of "Fan Engagement" reflects the city's understanding of the trends in cultural and sports consumption, focusing on immersive experiences rather than mere attendance [6][7]. - The integration of sports and tourism is seen as a significant driver for economic growth, with the potential to create a positive feedback loop of emotional resonance, word-of-mouth promotion, and increased visitor numbers [7]. - The district is undergoing urban renewal and industrial transformation, positioning itself as a new landmark for the capital, with the "Sports + Tourism" model being a key focus area [7][8]. Group 4: Future Outlook - The ongoing success of the WTT China Grand Slam indicates a shift from attracting visitors to retaining them, with a focus on enhancing service capabilities and product offerings for a better tourist experience [8]. - The district aims to build a sustainable tourism model that not only meets current demands but also fosters long-term growth and development for the city [8].
“花式宠粉”,不负球迷的每一分热爱
Bei Jing Ri Bao Ke Hu Duan·2025-09-28 22:49