Xin Lang Ke Ji·2025-09-28 23:34Core Viewpoint - JD.com will officially launch its 11.11 shopping festival on October 9 at 8 PM, with changes in timing and promotional strategies aimed at enhancing consumer experience [1] Group 1: Timing Changes - This year's 11.11 event starts on the first day after the "Golden Week" holiday, allowing consumers more time to shop and enjoy discounts [1] - The early start aligns with a trend across various platforms to initiate the 11.11 sales earlier than in previous years [1] Group 2: Promotional Strategies - JD.com will simplify its promotional approach by offering direct price reductions, with discounts as low as 90% off on single items, eliminating the need for consumers to bundle purchases [1] - The company aims to improve the shopping experience by reducing the burden of late-night shopping and allowing immediate access to in-stock items, moving away from long pre-sale waiting periods [1]