深挖文化底蕴破解千城一面

Core Viewpoint - The article emphasizes the need for the Kuqa city in Xinjiang to leverage its cultural heritage and technological advancements to enhance its tourism industry, addressing the common issue of homogenization in tourist experiences and aiming for a more integrated development of culture and tourism [1][2]. Group 1: Cultural Depth - The tourism industry faces a common challenge of product homogenization, leading to transient visitor experiences. To combat this, there is a need to deeply explore historical and cultural connotations, enhancing visitor engagement through immersive experiences and interactive activities [1]. - Initiatives such as the Kizil Art Season, Intangible Cultural Heritage Experience Week, and Silk Road Cultural Forum are proposed to create lasting cultural appeal and attract tourists [1]. Group 2: Technological Support - Digital transformation is identified as essential for upgrading the cultural tourism industry. The construction of a "Smart Cultural Tourism Brain" is in its early stages, and there is a push to integrate various digital services such as booking, guiding, payment, and feedback [2]. - The use of VR/AR technology to recreate historical scenes and the development of online cloud tourism platforms are suggested to enhance cultural representation and dissemination [2]. - AI-based personalized recommendation features are proposed to optimize visitor experiences based on their interests and behaviors, providing data support for product optimization and targeted marketing [2]. Group 3: Industry Collaboration - High-quality development of the cultural tourism industry requires deep integration with other sectors. The concept of "Cultural Tourism +" is promoted to foster collaboration between tourism and agriculture, industry, and sports [2]. - The article advocates for the creation of unique accommodation clusters and the development of distinctive tourism projects to enrich the supply of tourism products [2]. - Collaboration with online tourism platforms is encouraged to achieve resource complementarity, shared customer bases, and precise marketing strategies, ultimately expanding the customer market [2].