济南文旅集团：多赛道协同创新，让千年泉城“出圈”更“出彩”

Group 1 - The core viewpoint emphasizes the unprecedented development opportunities for the cultural tourism industry in the context of consumption structure upgrades and the continuous release of domestic demand, positioning it as a key engine for economic circulation [1] - Jinan Cultural Tourism Group is leveraging its rich cultural resources and innovative practices to integrate "culture, sports, tourism, and commerce," enhancing the city's cultural tourism appeal and depth [2][4] - The group is actively engaging in cultural empowerment of tourism through creative planning and immersive experiences, transforming static cultural symbols into interactive urban gifts [2][4] Group 2 - Various attractions under Jinan Cultural Tourism Group are enhancing cultural experiences and product offerings, such as the introduction of unique activities and personalized services to meet high-quality tourist demands [3][4] - The group is capitalizing on the "event economy" by hosting high-profile performances and sports events, which are driving consumer engagement and economic benefits [5][6] - The successful hosting of events like the Jay Chou concert attracted 300,000 visitors and generated 1 billion yuan in tourism revenue, showcasing the effectiveness of their strategy [6][7] Group 3 - Jinan Cultural Tourism Group is pursuing a multi-track approach to industry development, focusing on collaborative efforts across various sectors to create a new ecosystem for cultural tourism [8][9] - The group is advancing key projects, such as the Jinan Bucun Comprehensive Leisure Resort, aimed at integrating diverse experiences like ice and snow activities, performances, and wellness [8] - The group is also enhancing its competitive edge through successful youth training programs in football, contributing to the development of local talent and sports culture [9] Group 4 - The group recognizes the importance of high-quality service and experience in the competitive landscape of cultural tourism, implementing measures to ensure visitor satisfaction and safety during large events [11] - Jinan Cultural Tourism Group integrates party leadership into its operational framework, emphasizing social responsibility and community engagement as part of its development strategy [11][12] - The group aims to continue leveraging national strategies for expanding domestic demand and cultural tourism integration, striving to enhance Jinan's reputation as a modern cultural tourism city [12]