Qi Lu Wan Bao·2025-09-29 00:45Core Viewpoint - The article highlights the proactive and compassionate service approach of the China Construction Bank (CCB) Jinan Changqing University Town Branch, particularly in assisting elderly clients with their banking needs, exemplified by a recent case of helping a disabled elderly person to replace a lost social security card [1][2]. Group 1: Customer Service Initiatives - The branch has a high proportion of elderly clients and maintains a busy operation while emphasizing a service attitude that is "more caring, closer, and warmer" [1]. - Staff members actively engage with elderly clients, providing assistance and solutions to their problems, such as the recent case of helping an elderly man replace his wife's lost social security card [1][2]. Group 2: Case Study of Service - A 70-year-old man approached the branch seeking help to replace his wife's social security card, which had been lost for several years, causing difficulties in receiving benefits [1]. - Due to the elderly man's mobility issues and the weather conditions, staff offered to accompany him home to complete the necessary documentation for the card replacement, thus avoiding additional travel for the client [2]. - The staff successfully completed the replacement process and received gratitude from the elderly man, who expressed appreciation for the thorough and considerate service provided [2]. Group 3: Future Service Commitment - The branch plans to continue enhancing service quality, focusing on providing more thoughtful and convenient services to meet the needs of every client, reinforcing the commitment to "financial services for the people" [2].