金山世游副总裁刘异：以游戏切入IP运营赛道，《鹅鸭杀》手游目标500万日活

Core Insights - The return of the classic game "Angry Birds" to the Chinese market has been confirmed, with the IP rights acquired by Kingsoft's subsidiary, Kingsoft Game [1][2] - Kingsoft Game is shifting its strategy from single-game publishing to long-term IP operation, aiming to capitalize on the growing demand for IP-based content in China [2][3] - The mobile game "Goose Goose Duck," which has already garnered over 6 million pre-registrations, is set to undergo a large-scale test, with expectations to reach 10 million pre-registrations [1][5] Company Strategy - Kingsoft Game, which was spun off from Westward Journey, is focusing on international and trendy content, differentiating itself from Westward Journey's emphasis on traditional Chinese cultural IPs [2] - The company is exploring various IP operation models, including mobile games, variety shows, and offline licensing, to enhance the value of its IPs [1][3][5] - The integration of "Goose Goose Duck" with a self-produced variety show, "Goose Oscar Night," aims to expand the game's reach and commercial potential [3][5] Market Positioning - "Goose Goose Duck" is positioned as Kingsoft Game's first project utilizing the new IP strategy, with a focus on appealing to a broad user base through its art style and social gameplay [4] - The game is being developed with significant localization efforts to cater to the Chinese market, ensuring it stands out from its international counterpart [4] - Kingsoft Game aims for "Goose Goose Duck" to achieve over 1 million daily active users (DAU) and eventually target 5 million DAU, while also establishing a commercial loop with offline activities [5]