行业协会：提质升级各类自然保护地资源和文旅品牌

Core Insights - The Chinese Scenic Area Association aims to enhance cultural innovation and achieve a higher level of integration between culture and tourism by launching new business models and products [1][2] Group 1: Industry Challenges and Opportunities - The tourism industry is facing intensified homogenization, upgraded market demand, and limitations of traditional development models [1] - Scenic areas must innovate culturally to overcome these challenges and achieve breakthroughs in tourism integration [1][2] Group 2: Cultural Significance - Culture is considered the "root" and "soul" of scenic areas, providing a strong foundation for transformation and expansion [2] - Scenic areas possess unique cultural characteristics that enhance their commercial value and conversion efficiency [2] Group 3: Case Study - Leshan - Leshan, with over 1,400 years of history, is positioned as a national historical and cultural city, tasked with promoting Chinese stories and values [4] - The city is home to world heritage sites, including the Emei Mountain and Leshan Giant Buddha, which serve as international tourism highlights [5] Group 4: Strategic Recommendations - Scenic areas like Leshan need to deepen resource integration and adopt collaborative development strategies to enhance their global tourism appeal [5] - There is a need to target overseas markets and utilize new media for effective promotion, while focusing on sustainability and innovation in tourism offerings [5][6] Group 5: Future Directions - The concept of a world-class tourist destination lacks a definitive academic consensus, but key attractions are crucial for its establishment [6] - The use of digital governance and technologies like big data and AI is recommended for real-time monitoring and enhancing visitor experience [6]